Project Overview:Elringtons Lane forms part of Kempsey Shire Council’s Streets as Shared Spaces project, a major CBD revitalisation program transforming two previously underused laneways into safer, more attractive and more connected public spaces.
Supported by a $500,000 NSW Government grant, the project combined public art with renewed pavements, improved lighting, upgraded CCTV and infrastructure works. Council’s objectives included improving pedestrian access and safety, strengthening connections through the CBD, encouraging community use and supporting local businesses.
INDO’s ContributionINDO the Artist contributed large-scale mural artwork as part of the project’s broader creative program.
The laneways were developed around the theme
“From the Mountains to the Sea”, reflecting the natural environment, shared history and identity of the Macleay Valley Coast.
Council stated that the artworks were intended to create feelings of belonging, happiness and pride while incorporating ideas gathered through community consultation.
INDO’s work forms part of this larger visual transformation, bringing contemporary street art into the centre of Kempsey’s CBD.
A Broader Urban StrategyThe project was not simply a mural installation.
Council deliberately combined art, infrastructure, lighting, surveillance and pedestrian improvements to change how the laneways functioned and how people experienced them.
The project aimed to:
- Improve pedestrian safety and accessibility
- Strengthen connections through the CBD
- Create more welcoming public spaces
- Support local artists and creative participation
- Encourage people to spend more time in the CBD
- Support surrounding businesses
- Discourage anti-social behaviour through improved lighting and surveillance
Community ActivationThe revitalised laneways subsequently became the setting for Kempsey’s first Macleay Youth Laneway Festival.
Council reported that more than 2,500 people attended the 2023 event, with live music, street performers, visual artists, food trucks, markets and community activities activating the newly transformed spaces. Local businesses also reported significant visitor activity during the event.
OutcomeElringtons Lane demonstrates how public art can operate as part of a much broader placemaking strategy.
What was once primarily a functional connection through the CBD became a more engaging public environment supported by infrastructure, creative programming and community activity.
The transformation moved the laneway:Functional → Experiential
Underused → Activated
Passageway → Public Space
Blank Infrastructure → Local Identity
INDO’s contribution sits within that larger transformation, demonstrating how large scale mural art can help councils strengthen place identity, activate underused spaces and create more engaging town centres.
Location: Elringtons Lane, Kempsey NSW
Mural Wall Size: 20m x 5m
Client: Kempsey Shire Council
Turn Around time: 4 Days
Website: www.visitnsw.com/elringtons-lane-murals